Can AI really improve sales forecasting accuracy?

[Kerem]

We run an online store and want to improve our demand forecasting. Someone suggested using machine learning models to analyze historical sales data and predict future demand. Has anyone here implemented such systems, and did it actually help?

[Diner]

Yes, AI can significantly improve forecasting if you have reliable historical data. Machine learning models can detect trends and patterns in customer behavior that traditional analytics may miss. However, it’s important to clearly understand the artificial intelligence definition and its limitations before starting such a project, because results always depend on data quality.